What is a product video? Why is video important?
First things first. What is a product video used for? It effectively demonstrates the benefits of a product. It focuses not only on the features, but also concentrates on how the brand relieves the pain points the consumers may encounter. Such video allows you to present your business and contact your target market for sales and promotional purposes.
Our goal in creating your product video:
Create a simple but effective story that explains the benefits of your product and brand values in a unique way.
Use engaging narrations and dialogues to help guide your audience through a specific problem and then present them with a solution your product creates.
Create video lengths and formats best suited for sharing on social media platforms.
Connect with a target audience. Not only will we explain the benefits of the brand but also invoke emotions and feelings that audiences can relate to, which in turn will help guide them towards purchasing your product or service.
Check out some of our work!
Add voice to your video!
Let our award winning voiceover pros add a narrative to your video! Our talented Pros have worked with some of the best. Including: Sam's Club, Staples, U.S. Army, Dasani, Dr. Pepper, Intel, Burger King, Spotify, and more!
They are able to produce a high quality voiceover in over 100 different native level accents, voices, and celebrity impressions. Male or Female! Accents to choose from: Australian, Boston, British, Canadian, Cockney, Eastern European, German, Irish, Italian, Midwest, Chinese, Japanese, Austrian, New York/New Jersey, Spanish, Arab, Russian, French, Southern, Amish, Indian, and African.
Check out some of our work below!
Benefits of using product videos for business
Google loves it!
Most Google search results retrieve a mix of upshots that include video, image, news, maps, and other types of media. Having a brand video gives you an additional chance to rank higher, especially if your competitors are not using such technique in their businesses. Incorporating digital ads will increase your chances of appearing at the top of a Google search query.
Video is more shareable and clickable.
What type of content do you share the most? Research shows that people are more likely to share digital content rather than text. When people ‘like’ or ‘share’ content on social media, their network of friends also see it. This kind of exposure is excellent for raising performance on your platform.
Video turns visitors into buyers.
Actually seeing the product in use helps people imagine using it themselves. What could be a stronger argument for persuading a purchase? Excitement is a feeling that plays an essential role in making a purchasing decision and vastly boosts perceived value.
Watching a video takes little effort and can be really captivating. People rarely enjoy reading lengthy descriptions or posts. Video allows consumers to fully engage and they are far less likely to ignore information they would probably otherwise skip in a boring text.
What is the initial process?
First we start with a discovery call to get familiar with you and your product. We want to understand your vision, your target audience, and how you plan to deliver this content to your audience. It all starts with a plan! Once we gather all the information we need on your product or service, it's time to CREATE!
Some interesting stats about product videos
Almost 50% of internet users look for product or service videos before visiting a store.
On average, people spend 2.6x more time on pages with video than without it.
59% of executives say that if both text and video are available on the same topic, they are more likely to choose video.
Video ads have the highest average click-through rate of all digital ad formats — 1.84%.
80% of users can recall a digital ad that they have seen in the last 30 days.
Video on landing pages can increase conversion rates by 80%.
58% of consumers believe that companies with digital ads can be trusted.